The Psychology of Giving: How Design Influences Donor Behavior
Nonprofits spend a lot of time trying to convince people to give—through emails, social media, direct mail, and fundraising campaigns.
But what if the biggest factor in donor behavior isn’t what you say, but how you ...
Color Psychology for Nonprofit Branding
Think about the last time you saw a bright red donation button or a soothing blue charity logo. Did you feel urgency? Trust? Compassion?
That wasn’t an accident.
Color is one of the most powerful tools in ...
Brand Guidelines For Nonprofits: Not Just for Big Orgs
Many small and mid-sized nonprofits think brand guidelines are something only big organizations need.
After all, if you’re not a global nonprofit with a massive marketing budget, why go through the effort of creating a formal ...