What Nonprofit Print Materials Are Still Worth It in 2025?
“We just printed 1,000 brochures, and they’re still sitting in a box in the office.”
Let’s be honest: Most nonprofit print materials end up in the trash.
It happens all the time. Nonprofits spend time and money ...
Micromanaging Creative Work? Here’s How to Get Better Results Without the Overwhelm
A nonprofit hires a designer for an important campaign. They’re excited about getting fresh, impactful visuals. But as the design process unfolds, micromanaging creative work starts to sabotage momentum.
Emails fly back and forth. Feedback gets ...
Nonprofit Design Partner: Why You Need One, Not Just a Freelance Designer
A nonprofit team sits in a meeting, looking at a brand-new campaign flyer.
"The colors don’t feel right.""Can we add more information?""What if we change the image?"
The designer sighs. Round six of edits.
By the time the ...
Nonprofit Print Design: Fix Outdated Collateral Fast
A nonprofit director handed me a brochure at an event once, beaming with pride.
It was a tri-fold, packed with text, squeezed between some clip-art-style graphics. The fonts clashed, the colors felt like they came from ...
Nonprofit Design and Messaging: Why You Can’t Choose Just One
Picture this.
A nonprofit’s website homepage. Two versions.
One is visually stunning—gorgeous photography, elegant typography, smooth animations. But the message? Vague. Generic. No clear call to action.
The other? Not exactly a design masterpiece. But the nonprofit design ...
How Much Transparency Is Too Much For Purpose-Driven Brands?
Transparency. It’s practically sacred in the nonprofit and purpose-driven world. It’s what builds trust, deepens relationships, and shows supporters you have nothing to hide. From openly sharing your financial statements to livestreaming every behind-the-scenes moment ...
The Psychology of Giving: How Design Influences Donor Behavior
Nonprofits spend a lot of time trying to convince people to give—through emails, social media, direct mail, and fundraising campaigns.
But what if the biggest factor in donor behavior isn’t what you say, but how you ...
Color Psychology for Nonprofit Branding
Think about the last time you saw a bright red donation button or a soothing blue charity logo. Did you feel urgency? Trust? Compassion?
That wasn’t an accident.
Color is one of the most powerful tools in ...
Brand Guidelines For Nonprofits: Not Just for Big Orgs
Many small and mid-sized nonprofits think brand guidelines are something only big organizations need.
After all, if you’re not a global nonprofit with a massive marketing budget, why go through the effort of creating a formal ...