The “Unlimited Design” Model: Is It Too Good to Be True?
The pitch sounds almost too good to pass up: Pay one flat fee and get unlimited graphic design.
No hourly rates. No long-term contracts. No scrambling to find a freelancer on Fiverr at the eleventh hour. ...
The Psychology of Giving: How Design Influences Donor Behavior
Nonprofits spend a lot of time trying to convince people to give—through emails, social media, direct mail, and fundraising campaigns.
But what if the biggest factor in donor behavior isn’t what you say, but how you ...
Color Psychology for Nonprofit Branding
Think about the last time you saw a bright red donation button or a soothing blue charity logo. Did you feel urgency? Trust? Compassion?
That wasn’t an accident.
Color is one of the most powerful tools in ...
Brand Guidelines For Nonprofits: Not Just for Big Orgs
Many small and mid-sized nonprofits think brand guidelines are something only big organizations need.
After all, if you’re not a global nonprofit with a massive marketing budget, why go through the effort of creating a formal ...
The Purpose-Driven Brand Building Blueprint
In a world where consumers and stakeholders increasingly prioritize social and ethical responsibility, purpose-driven branding is no longer optional—it's essential. This article is a high-level view of The Purpose-Driven Brand Building Blueprint, a 77-point checklist ...
The Purpose Paradox: Make More Money By Making A Difference
When it comes to achieving success, many organizations still believe that doing good and making money are mutually exclusive. But the Purpose Paradox challenges this outdated notion by demonstrating that focusing on purpose can actually ...
Creating Brand Values That Align With Your Purpose and Resonate With Your Audience
Because “Integrity. Innovation. Excellence.” doesn’t mean anything if no one feels it.
A few years back, a nonprofit came to us with a branding request. New logo, new messaging, the works.
When we asked about their brand ...