Nonprofit Design and Messaging: Why You Can’t Choose Just One
Picture this.
A nonprofit’s website homepage. Two versions.
One is visually stunning—gorgeous photography, elegant typography, smooth animations. But the message? Vague. Generic. No clear call to action.
The other? Not exactly a design masterpiece. But the nonprofit design ...
How Much Transparency Is Too Much For Purpose-Driven Brands?
Transparency. It’s practically sacred in the nonprofit and purpose-driven world. It’s what builds trust, deepens relationships, and shows supporters you have nothing to hide. From openly sharing your financial statements to livestreaming every behind-the-scenes moment ...
Nonprofit Logo Design: Why Your Logo Might Be Holding You Back
Your logo is not your brand.
But let’s be real—your logo is the thing people recognize first. It’s on your website, fundraising materials, social media, event banners, and probably some outdated swag collecting dust in a ...
Color Psychology for Nonprofit Branding
Think about the last time you saw a bright red donation button or a soothing blue charity logo. Did you feel urgency? Trust? Compassion?
That wasn’t an accident.
Color is one of the most powerful tools in ...
Brand Guidelines For Nonprofits: Not Just for Big Orgs
Many small and mid-sized nonprofits think brand guidelines are something only big organizations need.
After all, if you’re not a global nonprofit with a massive marketing budget, why go through the effort of creating a formal ...
The Purpose-Driven Brand Building Blueprint
In a world where consumers and stakeholders increasingly prioritize social and ethical responsibility, purpose-driven branding is no longer optional—it's essential. This article is a high-level view of The Purpose-Driven Brand Building Blueprint, a 77-point checklist ...
The Purpose Paradox: Make More Money By Making A Difference
When it comes to achieving success, many organizations still believe that doing good and making money are mutually exclusive. But the Purpose Paradox challenges this outdated notion by demonstrating that focusing on purpose can actually ...
Creating Brand Values That Align With Your Purpose and Resonate With Your Audience
Because “Integrity. Innovation. Excellence.” doesn’t mean anything if no one feels it.
A few years back, a nonprofit came to us with a branding request. New logo, new messaging, the works.
When we asked about their nonprofit ...