The Importance of Building An Audience With Social Media Marketing


Social media marketing means using social media platforms like Instagram, Twitter, and Facebook to promote your brand and sell your product or service.

How to create a social media marketing strategy? Here are tips to help you get started: 

Define your goals. 

Social media strategy planning starts with your goals. Before you start creating 

content, it’s important to know what you want to achieve with your social media efforts.

In general, there are nine social media goals you can have:

  • Increase brand awareness
  • Drive traffic to your website
  • Generate new leads
  • Grow revenue (by increasing sign-ups or sales)
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

Identify your target audience

Who are you trying to reach with your social media content? Once you know your target audience, you can create content that appeals to their interests and needs. Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media. 

Create engaging content. 

Your social media audience will only engage with your content if it’s interesting, relevant, and useful. Make sure to post a mix of text, images, and videos to keep things fresh. 

Be active. 

In order to build an engaged social media following, you need to be active on the platform. Don’t just post and sit back; be sure to interact with your followers. Ask questions, start conversations, and respond to comments. 


     I’m sure you’ve heard that social media is a fantastic way to promote your business, but how do you get started? How do you attract those first fans? Truthfully, audience-building takes time to happen. Gaining fans is slowest in the beginning and picks up speed over time.

How to grow your Facebook audience

      Post the right content

If you want to grow your audience, you need people to share your content. The question is, what do you need to post in order to get people to share?

  • Trending topics

One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.

  • Branded graphics

Another great post idea – that honestly is perfect for every single online platform is creating branded graphics with your company’s logo, fonts and colors incorporated.

Share quotes, memes, motivational sayings, relevant tips and more. All in various branded graphics.

  • Tell stories

Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level. 

  • Videos

Facebook loves when users post videos, and they even have an entire “Watch” section dedicated to video alone. This is why videos are great Facebook post ideas to improve your strategy. Create and share them often.

  • Product photos

Of course, you want to share your product photos on your business Facebook post. But highlight your products in creative ways in order to have effective Facebook posts. Come up with beautiful ways to share your own product photos to make them as enticing as possible.

     Invest in Facebook ads

Facebook collects a lot of data about its users, including demographics, education level, interests, hobbies and more. As an advertiser, you can use this information to target your message to your specific audience. 

How to grow your Instagram audience

      Master the art of hashtags

Hashtags are one of the most effective ways to increase the visibility for your posts on Instagram. The biggest reason for using hashtags is for increased exposure and discovery. Clicking on a hashtag on Instagram leads to a gallery of both the top posts and the latest posts that used the hashtag. 

     Optimize your profile for promotion

Before you set out to figure out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” of your account. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

      Get partners and brand advocates to post your content

Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content with their audience.

How to grow your Twitter audience

Growing your Twitter following doesn’t happen by accident. A combination of planning your content, engaging with fellow users and optimizing your profile is key to attracting new followers.

If you’ve been struggling to figure out how to get more Twitter followers, start with these steps. 

  1. Tweet frequently
  2. Post visual content
  3. Utilize hashtags
  4. Become part of a Twitter community
  5. Engage with replies, Retweets, and tags
  6. Publish (and comment on) Twitter threads
  7. Create an inviting profile
  8. Participate in Twitter chats
  9. Draw in followers outside of Twitter
  10. Optimize your post timing

The best way to grow an audience on social media is to be consistent with your content, be engaging with your followers, and be active on other peoples’ posts. It takes time and effort, but if you stick with it, you’ll see results. Thanks for reading!

“You don’t buy engagement, you build engagement” -Tara-Nicholle Nelson.

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Corey Michael is a marketing and communication expert with over 10 years of experience. He specializes in creating custom brand-based marketing experiences that help businesses, non-profits, thought leaders, and authors build a cohesive image across all platforms. Corey helps his clients level up their online presence and achieve their unique goals with brand stories, multimedia, marketing trends, and sustainable systems for growth. He has also helped hundreds of businesses enhance their online presence and connect with their target audiences through top-quality, brand-driven content.

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