As a Type 8 on the Enneagram, you tend to be a self-confident, decisive, and assertive individual. These qualities can be assets in marketing your small business, as they can help you present your products or services with confidence and conviction. However, it’s important to be aware of the potential challenges that may arise as a Type 8 and find ways to overcome them.

Tips for Utilizing Your Type 8 Traits in Marketing

• Utilize your self-confidence: As a Type 8, you likely have a natural inclination towards self-confidence. Leverage this self-confidence in your marketing efforts by presenting your products or services with confidence and conviction. This can help you attract and retain customers, and increase the perceived value of your products or services. Consider using confident language and visuals in your marketing materials to convey your self-confidence.
• Embrace your decisive nature: As a Type 8, you may have a decisive and assertive nature. Use this decisive nature in your marketing efforts by making clear and confident decisions about your marketing strategy. This can help you present a clear and consistent message to your customers and increase the perceived value of your products or services. Consider using strong and decisive language in your marketing materials to convey your assertiveness.
• Utilize your assertiveness: As a Type 8, you likely have an assertive and confident personality. Use this assertiveness in your marketing efforts by standing behind your products or services and advocating for them with conviction. This can help you attract and retain customers, and increase the perceived value of your products or services. Consider using strong and assertive language in your marketing materials to convey your conviction.
• Be aware of the potential for aggression: As a Type 8, you may have a tendency towards aggression and a desire to assert your power and control. It’s important to be aware of this potential for aggression and find ways to balance it with empathy and sensitivity. This can help you maintain a healthy and balanced approach to marketing your business and avoid alienating potential customers with aggression.

By leveraging your natural tendencies as a Type 8, you can effectively market your small business and present your products or services with confidence and conviction. Remember to utilize your self-confidence, embrace your decisive nature, utilize your assertiveness, and be aware of the potential for aggression. With these tips in mind, you can effectively utilize your Type 8 traits to drive the success of your business.

If you’re a Type 8 small business owner looking to leverage your confidence and decisiveness in your marketing efforts, contact HOLY SH*FT! Creative Studio to learn more about how we can help you succeed.