As a Type 2 on the Enneagram, you tend to be a helpful, caring, and nurturing individual. These qualities can be assets in marketing your small business, as they can help you connect with your customers and offer them personalized products or services. However, it’s important to be aware of the potential challenges that may arise as a Type 2 and find ways to overcome them.

Tips for Utilizing Your Type 2 Traits in Marketing

• Emphasize your caring and helpful nature: As a Type 2, you likely have a natural inclination to be caring and helpful. Highlight these qualities in your marketing efforts by emphasizing the support and assistance you offer to your customers. This can help build trust and credibility with your customers, which is essential for building long-term relationships.
• Offer personalized products or services: As a Type 2, you may have a tendency to focus on the needs of others and have a strong desire to please. Cater to the unique needs and preferences of your customers by offering personalized products or services. This can help increase the perceived value of your offerings and build long-term relationships with your customers.
• Build personal connections with your customers: As a Type 2, you likely have a natural inclination to connect with others on a deeper, emotional level. Use this to your advantage by building personal connections with your customers and offering them support and understanding. This can help you stand out from your competitors and build loyalty with your customers.
• Be aware of the potential for codependency: As a Type 2, you may have a tendency to become codependent and focus excessively on the needs of others. It’s important to be aware of this potential for codependency and find ways to balance your focus on the needs of others with your own needs and goals. This can help you maintain a healthy and balanced approach to marketing your business.

By leveraging your natural tendencies as a Type 2, you can effectively market your small business and attract and retain customers. Remember to emphasize your caring and helpful nature, offer personalized products or services, build personal connections with your customers, and be aware of the potential for codependency. With these tips in mind, you can effectively utilize your Type 2 traits to drive the success of your business.

If you’re a Type 2 small business owner looking to use your helpfulness and desire for recognition in your marketing efforts, contact HOLY SH*FT! Creative Studio to learn more about how we can help you succeed.