10 Instagram Marketing Trends for 2023 that You Should Know

Instagram has come a long way since its launch in 20. From being a platform to share your photos with friends to becoming a significant marketing tool for brands, Instagram has evolved in many ways. As a marketer, staying up-to-date with the latest Instagram trends is important. In this blog post, we’ll explore the top 10 Instagram marketing trends you need to know in 202. From the ever-changing algorithm to the power of stories and influencer marketing, we’ll cover it all! So if you want to stay ahead of the competition and maximize your brand’s presence on Instagram, keep reading!


Which Instagram Marketing Trends Will Be the Most Popular in 2023?


The top 10 Instagram marketing trends for 2023 are listed below for your knowledge:

Prioritization of Reels

Since Instagram CEO Adam Mosseri announced that all video postings would henceforth be Reels, the platform has placed even more emphasis on the format. This should not be surprising given how important Reels are for engagement and discovery.

In fact, since adopting Reels, we at Later have experienced a 500%+ increase in our engagement rate. We anticipate the platform to continue to promote Reels in the upcoming year despite the tough competition from TikTok and YouTube.

Therefore, 2023 is the ideal year to begin including short-form video in your Instagram content plan.


Nostalgic Features

Instagram has introduced nostalgic features – Notes, music in feed, and Group Profiles – to make photos come back. After a “Make Instagram Great Again” campaign and comments from Adam Mosseri, the platform has stayed committed to supporting photos and dialing back suggested posts. This means, Reels will still be prioritized, but there will be a bigger balance of photos on the horizon.


Creator-inspired Content

Creators are the trendsetters of Instagram and brands are taking notice, adapting their content with elements of how creators film and post. In 2023, brands will succeed by having more organic and less promotional content, taking inspiration from popular creators. Brands and businesses should keep an eye on the creator community and creators should continue to lead the pack.


Brand Partnerships and Affiliate Marketing

In 2023, Instagram is predicted to provide more monetary incentives for creators to monetize their passions with features such as Collabs, the Creator Marketplace, and affiliate tools. It will become a go-to destination for creators to promote brands and earn a commission. New and innovative features to support the creator economy will also be rolled out.


UGC Creators 

Testimonials is a user-generated content platform that helps brands to capture the attention of their target audience and increase engagement. The platform empowers UGC creators to easily create and share on-brand content that creates an impact, with the use of the hashtag #Testimonials for easy searching and retrieval. With Testimonials, you can create a meaningful touchpoint with potential customers and build trust and loyalty.


Video Memes

Video memes are the new recipe for success in 2023, as they go deeper with jokes and allow for a more engaging and dynamic format. According to Ashcraft, video memes keep audiences on posts for longer due to their relatability.


New Forms of Content Creation

To stay relevant on Instagram in 2023, expand your digital identity by embracing AR, 3D posts, Avatars, and NFTs. Reels have become a staple for social strategies and are being enhanced with new features such as voice effects. Experiment and have fun with new ways to connect with your audience and see what sticks.


Boosted Content

Brands will likely be increasing their boosted spend in 2023 due to Instagram scaling back its e-commerce tools. Boosted content is a great way to extend reach, increase visibility and engage with a wider audience, resulting in more conversions. An example of this is Athletic Greens.


Live Shopping

Live Shopping is becoming increasingly popular, with live commerce projected to make up 20% of all e-commerce sales by 2026 This provides a great opportunity for brands and creators, offering QVC-style experiences with product demonstrations and styling tips. Live commerce is about to become mainstream, so expect to see increased Instacart receipts in 2023.


Brand Personalities

Instagram is now a place for community and conversation, making it important for brands and creators to bring their personalities to the platform in 202 This could look like appearing on Instagram Stories, creating engaging captions, or getting creative on camera. Later’s team uses their Instagram Stories each week to share key learnings and build deeper connections with followers.


In conclusion, Instagram marketing trends are constantly evolving and marketers need to remain up-to-date in order to stay competitive. This includes understanding the key trends that will be driving the industry in 2023 and beyond. From interactive stories to influencer marketing and virtual events, these ten trends can help marketers leverage Instagram across different sectors. By staying ahead of the curve and leveraging the latest tools, entrepreneurs can increase their exposure, boost engagement, and drive conversions.


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Corey Michael is a marketing and communication expert with over 10 years of experience. He specializes in creating custom brand-based marketing experiences that help businesses, non-profits, thought leaders, and authors build a cohesive image across all platforms. Corey helps his clients level up their online presence and achieve their unique goals with brand stories, multimedia, marketing trends, and sustainable systems for growth. He has also helped hundreds of businesses enhance their online presence and connect with their target audiences through top-quality, brand-driven content.

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